Every toy comes with a QR code that unlocks a whole learning world — free, forever.
A toy shouldn't stop teaching the moment the box is opened. Every Lab Academy toy includes a Scan-to-Play QR code that opens a permanent online guide — packed with age-by-age activities, video builds, and the science behind the play. It's always being updated, so the toy keeps growing with your child.
Every toy box and activity card has a Scan-to-Play QR code.
Point your camera at it — no app to download, no login, nothing to buy.
The guide opens instantly with activities, videos, and tips you can use right away.
Step-by-step video activities kids can follow along with.
Ideas that grow with your child — from first builds to advanced challenges.
Clear guidance so play stays safe and worry-free.
The real research on what each activity develops in your child's brain.
We add new activities over time — the page updates, no new purchase needed.
No subscription, no account. The guide is yours the moment you scan.
Our first product's guide is already live. Take a look at exactly what your family gets when you scan.
Age-based play, safety, video slots, the science, and a full research library — the same page the toy's QR code opens.
Open the Live Guide →Join the waitlist and we'll tell you the moment our toys — and their guides — go live.
Join the Waitlist →